Are you a squeezer or a sniffer? Maybe you just eyeball the fruits and vegetables in the store to decide which you want to eat. If you see a blemish on a tomato, do you reject it? How about a bit of brown on the cauliflower?
You already know that the blemished food is just as good for you as the ugly stuff. What you may not know is that psychologists have figured out why we tend to reject damaged goods and how we can change our minds about it. There even businesses sprouting up which will deliver ugly vegetables to your doorstep.
Ugly is in the eye of the beholder, but there is a pretty truth about ugly vegetables and some disturbing things about those beautiful apples in the store. In this episode, we’ll peel it all away.